I first discovered the taste of YUZU during one of my many trips to Wonderland (yes, Japan). I had some mixed with some honey in a very cold drink on a very hot day. I was hooked. I know order 10 bottles from UMAMI INSIDER each month, and I mix it with cold water (not sure of the exact ratio as I use markings on the bottle - but the taste is close each time), and keep it in the refrigerator. I drink it at various times of the day - I love juices and NEVER drink colas or other soda drinks. and this refresher is THE BEST. I do limit the amounts as I do NOT want to run out before my next delivery. Unami Insider is scrupulous about packing as each bottle is padded and wrapped. No, it is not inexpensive, but it is one of the few luxuries I give myself . . . NOTHING is more refreshing than my YUZU treat!